Twelve toothbrushes arranged in a chromatic sequence, their pop aesthetic amplified through repetition. Each brush carries visible traces of use—frayed bristles, blunted edges, the unmistakable signs of wear that would normally consign such objects to the bin. Yet together, their bright colours override decay with vitality, aestheticising what is otherwise repellent and pointing to the seductive power of design in even the most mundane artefacts.
The work unsettles the boundary between the private and the public. Brushing one’s teeth is an intimate ritual, performed in solitude and shielded from view. Here, that routine is reframed for collective contemplation, its residue transformed into image.
Within today’s market logic, we are continually invited to disclose the most intimate details of our lives—to display them, to aestheticise them, to convert them into value. What was once hidden is now voluntarily exposed to the gaze of others, sustained by the promise of visibility itself.
In this light, the toothbrush becomes an ironic metaphor: a banal tool of dental care standing in for the broader commodification of privacy, the subtle seductions of design, and the uncritical pleasure we take in turning even our most ordinary habits into spectacle.
Kutin | Kindlinger 